The Secret Cinema Experiment (Feb. 1980 – Dec. 1981, Athens, Ga.)

Secret Cinema program Oct. 1980Have you ever had a fantasy about running and programming your own repertory cinema? Any self-proclaimed film buff probably has and for me it became a slowly emerging fantasy from the time I was seven or older. Unlike those kids who wanted to be firemen, astronauts, professional athletes or other revered professions, I pictured myself as a movie theater owner who could show what I wanted and print availability or attendance was never a concern. While this fantasy faded over the years as I became aware of the realities and headaches of film distribution and theater management, the love of programming movies always stayed with me and for a brief period (Feb. 1980 – Dec. 1981), I ran an invitation only film series out of my home in Athens, Ga. on Pulaski Street that I called Secret Cinema. Continue reading

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Double Trouble

Wicked, WickedSometimes a great promotional gimmick is reason enough to make a movie and this certainly proved to be a successful strategy for director William Castle who made box office hits out of low-budget horror thrillers such as Macabre (1958, admission included an insurance policy from Lloyds of London against death by fright), House on Haunted Hill (1959, a glow-in-the-dark skeleton swooped over the audience at a key point in the movie) and The Tingler (1959, selected seats were wired and vibrated when the title creature got loose in a movie theatre). Not all promoters have been as lucky as Castle though and Wicked, Wicked (1973), produced by William T. Orr and writer/director Richard L. Bare, features one of the best movie gimmicks of its era but was poorly distributed and has languished in obscurity for years…until the Warner Archive Collection released it on DVD in November 2014.  Continue reading