Exploitation films in every imaginable genre from the late fifties to the mid-eighties attracted a specific kind of viewer that enabled U.S. companies like American International Pictures (AIP) and Crown International Pictures to become profitable enterprises through drive-in and grindhouse saturation and later the VHS market. By spicing up their low-budget productions with more sex, violence and subject matter Hollywood avoided, these minor players provided a wildly diverse alternative to mainstream commercial cinema but it wasn’t unique to America alone. Europe also got into the act and the French company Eurocine went from obscurity to cult status for some of its more infamous hits like The Awful Dr. Orlof (1962), Red Hot Zorro (1972), White Cannibal Queen (1980) and Zombie Lake (1982). A behind-the-scenes look at the company’s history and Marius Lesoeur, the man who made it an international brand, is the focus of Eurocine 33 Champs-Elysees (2013), an entertaining and often amusing French documentary which is named after the company’s address in Paris.