Among the many movie collectibles on the marketplace, pressbooks were studio publicity tools that were created for the theatre exhibitors. Though rarely seen by the public except by film collectors, these specialized publications were chock full of alternate poster art for their specific film as well as behind-the-scenes stories on the production, cast and crew. Best of all were the promotional tips for theatre managers on how to pack their theatres with excited fans. Some of these tips could probably get you arrested and sometimes you had to wonder if the pressbook writers were drunk or just testing the gullibility of the exhibitors.