Pressbooks: Classic Movie Marketing Promotion

Among the many movie collectibles on the marketplace, pressbooks were studio publicity tools that were created for the theatre exhibitors. Though rarely seen by the public except by film collectors, these specialized publications were chock full of alternate poster art for their specific film as well as behind-the-scenes stories on the production, cast and crew. Best of all were the promotional tips for theatre managers on how to pack their theatres with excited fans. Some of these tips could probably get you arrested and sometimes you had to wonder if the pressbook writers were drunk or just testing the gullibility of the exhibitors.

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Rachel Carson vs. Irwin Allen

You wouldn’t think there would be a connection between these two people but they were linked forever in 1953 over the film adaptation of Rachel L. Carson’s award-winning book, The Sea Around Us. Carson was a respected marine biologist and an unusually eloquent nature writer whose first book, Under the Sea Wind, received critical acclaim in 1941. Irwin Allen, on the other hand, was relatively unknown at the time. A journalism graduate of Columbia University, he was trying to break into the film industry and wasn’t yet famous as the producer of such sci-fi TV series as Lost in Space and disaster genre films like The Poseidon Adventure (1972) and The Towering Inferno (1974).   Continue reading