Among the many movie collectibles on the marketplace, pressbooks were studio publicity tools that were created for the theatre exhibitors. Though rarely seen by the public except by film collectors, these specialized publications were chock full of alternate poster art for their specific film as well as behind-the-scenes stories on the production, cast and crew. Best of all were the promotional tips for theatre managers on how to pack their theatres with excited fans. Some of these tips could probably get you arrested and sometimes you had to wonder if the pressbook writers were drunk or just testing the gullibility of the exhibitors.
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Carlos Enrique Taboada’s Poison for the Fairies
Most film historians point to a timeline between 1957 through 1967 as the Golden Age of Mexican horror cinema. This was a period that produced such iconic titles as El Vampiro (1957), The Black Pit of Dr. M (1959), The Brainiac (1962) and Dr. Satan (1966). The country’s film industry continued to make horror and fantasy films through the seventies and beyond, of course, but the majority of them tended to be cheaper productions in which masked wrestlers like Santo and Blue Demon battled a variety of monsters. A welcome exception to this popular but overworked formula are the horror films of Carlos Enrique Taboada, which were more subtle and suggestive in comparison like the atmospheric chillers Val Lewton produced for RKO Pictures in the forties. An outstanding example of Taboada’s original approach to the genre is Veneno para las hadas (English title: Poison for the Fairies, 1986), which is less of a supernatural thriller and more of an exploration of evil in the tradition of The Bad Seed (1956) and The Other (1972).
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