Satiric films about the world of advertising are always welcome and certainly necessary in a world where marketing of some kind is always assaulting the senses of potential consumers. Among some of my favorites in the genre from their respective eras are Will Success Spoil Rock Hunter? (1957), Giants and Toys (1958) from Japan, Putney Swope (1969), The Hudsucker Proxy (1994), the subversively comic documentary The Yes Men (2003), and Thank You for Smoking (2005). But undoubtedly one of the most cynical, biting and deranged of them all is How to Get Ahead in Advertising (1989) in which the title can be taken quite literally. The protagonist of the movie, a self-assured marketing genius, sees his life and career usurped by a boil on his body that ends up replacing his own head and becomes an even more successful version of himself. What? Yes, you read that correctly.
Continue readingThings Come to a Boil
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